There’s a lot of opinions on the web about how to increase email open rates, but I’m only interested in the concrete data behind email open rate success - which is why this article is stacked full of more than 50 email marketing statistics! So, how do you get more people to open your email? Therefore, in order to get a better click-through rate, you need people to open your email. The chances are that you measure the success by the number of people who open the mail (email open rate) and the number of people who click on a link ( click-through rate).Īnd while there's nothing wrong with that, what gets overlooked is that the click-through rate is entirely dependent on the open rate, because unless people open your email, there’s no chance they can click on it! How do you measure the success of your email campaigns?
Plus, learn how we generated a 94% email open rate! With our unique case study, we show you how we earn an average 40% email open rate for every single email we send (based on over 99,000 emails sent).We share open rate numbers by industry, by device, by out send time and more – all backed by research from 50 email marketing statistics to help you increase email open rates.If no one opens your email, then you cannot generate new business from email marketing.
The success of your email campaigns depends on email open rate.
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